The North Face
Anna Fried currently serves as the Global Youth Merchandise Manager at The North Face, a VF Company, since October 2023. Previously, Anna worked as a Consultant for Meems from June 2023 to November 2023 and held the position of Director of Account Management at Group 8A from 2021 to May 2023. Anna’s expertise encompasses DTC Growth Marketing, site merchandising, relationship management, strategy development, content creation, and budget oversight. Anna's experience also includes roles as a Buyer at Century 21 Department Stores, where responsibilities involved managing infant and toddler apparel and strategic brand assortment, as well as positions as Associate Buyer at Ross Stores and Assistant Buyer at Mark Shale, focusing on women's apparel and accessories. Anna began a career in retail as a U.S. Wholesale Sales Intern at Coach Inc. Anna earned a Bachelor of Science degree in Apparel Merchandising from Indiana University Bloomington.
The North Face
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The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. Our philosophy is centered on teamwork and helping others to excel and push their boundaries. With more than 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel,footwear, equipment and accessories.