Ivan Cayabyab

Ivan Cayabyab is a seasoned branding professional with extensive experience in brand management, strategy development, and marketing. As the Senior Vice President of Brand at Moody's Corporation since September 2023, Ivan continues to shape corporate branding initiatives. Previously, as Executive Director and Head of Global Brand Management at Morgan Stanley from November 2015 to August 2023, Ivan led a significant global brand identity transformation across multiple countries and played a crucial role in branding strategies for major acquisitions. Prior to that, Ivan held roles at Yahoo as Senior Global Brand Marketing Manager, overseeing the rollout of a new logo, and at GE as Senior Global Brand Manager, where responsibilities spanned brand communication and guidelines across various businesses. Earlier career experience includes roles in brand strategy at Sterling Brands and marketing management at Studios Architecture. Ivan holds an MBA in Marketing and Management from the University of Maryland and a BA in Psychology and English from Georgetown University.