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Isabel Mascareñas Sánchez-Puelles

Head Of Global Press & Vips at JW Anderson

Isabel Mascareñas Sánchez-Puelles is a seasoned professional in public relations and VIP management, currently serving as the Head of Global Press & VIPs at JW Anderson since December 2021. Prior to this role, Isabel has held multiple positions at Loewe since March 2014, including VIP Relations Manager, Digital PR, Production and VIP Relations, and International PR. Isabel began her career as the CEO's Associate for HR and Legal at ticketBis from November 2011 to February 2014, and gained early experience through an internship in the Procedural Department at ALEMANY, ESCALONA & ESCALANTE S.L. ABOGADOS in 2011. Isabel's academic background includes studies at ISEM-Fashion Business School and a degree in Law and Political Science from Universidad Autónoma de Madrid, completed in 2011.

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JW Anderson

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Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women’s capsule collection in 2010. JW Anderson has evolved into an internationally renowned and award-winning brand. In the past accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and 'Menswear Designer of the Year' (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards. Most recently, at the 2017 British Fashion Awards the brand received the award of 'Womenswear Designer of the Year'.


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