Carlos Castañeda

CEO, Columbia at Inetum

Carlos Castañeda Olaya is an experienced professional with a strong background in innovation, management, and marketing. Currently serving as a Managing Director and Open Innovation Leader at Accenture since August 2017, Carlos focuses on open innovation, startup engagement, enterprise disruption, and ecosystem innovation development. Previously, Carlos was the Country Manager for Wayra from August 2011 to July 2019, where responsibilities included planning and directing operations in Colombia and developing tech startups. With a history of leadership roles in various companies, including Xue Colombia Ltda, Telefónica Movistar Colombia, and Sociedad Minera La Mariana, Carlos brings extensive expertise in sales, marketing, and strategic planning. Carlos holds a Master's degree in Marketing Management from EOI Escuela de Negocios and a degree in Business Administration from Universidad Externado de Colombia.

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Capital, Argentina

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Inetum

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Inetum is an agile IT services company that provides digital services and solutions, and a global group that helps companies and institutions to get the most out of digital flow. In a context of perpetual movement, where needs and usages are constantly being reinvented, the Inetum group is committed towards all these players to innovate, continue to adapt, and stay ahead. With its multi-expert profile, Inetum offers its clients a unique combination of proximity, a sectoral organisation, and solutions of industrial quality. Operating in more than 27 countries, the Group has nearly 27,000 employees and in 2021 generated revenues of €2.2 billion.


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