Hong Leong Assurance
Hoe Shin Koh currently serves as the Chief Distribution Officer at Hong Leong Assurance Berhad, overseeing various sales channels including Tied agency and Bancassurance. Prior to this role, Hoe Shin Koh held significant positions at Manulife, including Chief Partnership Distribution Officer and Chief Executive Officer, where responsibilities encompassed the transformation of distribution models and substantial growth in sales performance. Hoe Shin Koh's extensive experience in the insurance sector also includes leadership roles at AIA and AIG, with notable achievements in driving sales growth and restructuring departments for improved profitability. Hoe Shin Koh holds a Bachelor of Business Administration from the National University of Singapore.
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Hong Leong Assurance
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Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia. Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.