Nicole Baumstark serves as Vice President of Technology Transformation Services at Altria, leading initiatives focused on emerging technologies to align with corporate strategy and explore new business opportunities. Previously, Nicole held several roles at Altria, including Vice President of Digital & Marketing Services, where responsibilities encompassed the digital strategy and operations for a ten-brand portfolio. Nicole's extensive experience includes positions at Leo Burnett, where oversight involved empowering teams to deliver integrated marketing strategies, and at Arc Worldwide, where responsibilities spanned digital project management and quality assurance. Nicole also contributed as a Customer Experience Advisory Council Member at The George Washington University School of Business. Educational credentials include a Bachelor of Science in Psychology from Loyola University Chicago and additional studies at Cornell University.
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Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.